How clear is your vision?
And if you do know, what about the people who work for you? Do they understand what you want to achieve?
One of the most important jobs you have as a leader is to inspire people with your vision and then help them to achieve it. In order to do this successfully you need to be clear about what you want to accomplish. And you need to be able to describe what the successful outcome will look like.
Once you are clear about your destination, tell people in a way that makes sense to them. If they don’t understand where you are heading or what the end point looks like, how can you expect them to contribute to making your vision a reality?
When your people understand where you are heading and buy into your vision, they can work out what they need to do to get there. Your role as their leader is to help them stay on course. Provide them with challenges, resources and skills that enable them to succeed. Then help them to navigate the challenges and stay focused on the outcome.
Keep the vision alive by talking to people. Recognise their progress and celebrate success. Listen attentively and identify where and how you can best support them. Develop a communication structure that gives everyone easy access to the information they need to do their job well.
Business growth depends on people and people respond to people. Share your vision with the people in your business. Help them connect to it in a way that enables them to contribute value to a shared purpose.