“Vision without execution is hallucination.” – Thomas Edison
Vision and Mission are foundation stones of an organisation, not screensavers
Organisations have experienced much angst; developing and refining their vision or mission, communicating it to employees, displaying it on walls and even using it as screensavers in an attempt to “get the message across”.
Our experience shows that when asked, many employees can’t remember what any of these statements are. Or what they mean and how they apply to their work on a day-to-day basis. There is a disconnect between the senior team in the organisation who set the direction, and the front line that are tasked with delivering it.
So how do you make a vision or mission meaningful to employees, and ensure everyone is working in the same direction?
Uncovering and developing your strategic narrative is the first step
All companies have a strategic narrative (whether they know it or not!). The strategic narrative is a compelling story that describes where the business has come from, where it is heading (its Vision), why it exists (its Mission), and how it conducts itself (its Values). Only when the senior team have developed it, understood it in the current business context, and identified their high-level organisational goals can the ‘translation’ begin.
Each employee must understand their contribution
The feature that sets successful companies apart, is that they have found a way of aligning each team within their organisation to the strategic narrative so they are focused on delivering team-specific actions that contribute to overall organisational success.
Translating Vision into Action at the front line, engages employees because they have clarity about how they contribute to the overall success of the company.
Communicate! Communicate! Communicate!
Planned and focused communication between all levels in the organisation, and teams across the business on a regular basis ensures that the plan is understood. And progress is monitored, problems are highlighted and solved at the appropriate level and successes are celebrated.
We help organisations of all sizes translate their vision into action with the three key steps:
1 Identifying and developing the Strategic Narrative and translating it into high level organisational goals.
2 Aligning each of their teams to the high level goals; translating them into team-specific actions.
3 Establishing a regular communication structure within, and between all levels to review performance and enhance feedback both up and down, and across the organisation.
Adam Jones, CDI London Associate Coach